AM Digital Designs
A cross-cultural testing platform designed for global audiences and local businesses.
Bridging the Cultural Divide
Diverse communities drive $7 trillion in U.S. buying power, yet digital experiences rarely reflect their cultures. I founded AM Digital Designs—a cross-cultural testing ecosystem—to solve this by turning localized empathy into global conversion.
The Architecture
A solo-engineered platform built on three pillars:
- Local Impact: Optimizing community business frontends.
- Global Testing: A consented, international recruitment pipeline.
- Data Synthesis: An AI agent (Aries) mapping research to actionable insights.
The Tech Stack
Role: Founder, Lead UX Designer, & Full-Stack Engineer
Stack: Hand-coded PHP, MySQL, JavaScript, HTML/CSS
Core Features: Custom i18n localization (6 languages), RFC 6238 TOTP 2FA, AES-256-GCM encryption, DB-driven participant matching.
0.3 The Marketing Frontend: Designed and engineered solo.
A $7 Trillion Disconnect.
Agencies spend billions targeting multicultural audiences but miss the mark without authentic testing environments. The industry needs a consented, localized research network built for digital creators.
0.1 Brand Logo & Identity
0.2 Agency E-Book Resource
The Catalyst: 15,000+ U.S. agencies target a $7 trillion multicultural market, yet lack infrastructure for authentic testing. The gap isn't just empathy, it's access.
1.1 The White Space: Identifying the unserved gap for authentic, agency-facing research.
1.2 The Opportunity: Bottom-up revenue sizing (TAM/SAM/SOM) for a scalable research network.
Local Impact: Optimizing Community Frontends.
I partner directly with local businesses to audit and upgrade their digital presence. By engineering a dedicated client subdomain, I intentionally separate local, on-site studio operations in Lawrence from the global research platform.
2.1 Service Packages: Modular web and UX offerings tailored for local community businesses.
2.2 Client Testimonial
2.3 Dedicated Client Portal
2.4 Internal Operations: Custom Applicant Tracking System
2.5 Studio Identity: AMD Branded Equipment
Global Reach: Recruiting Targeted Cross-Cultural Panels.
To validate software interactions globally, I had to build the participant pool from the ground up. I engineered a scalable screening backend and launched social campaigns to turn cultural pride into active UX participation.
Marketing the Pipeline
3.2 Tangible Connection: Physical onboarding kits tied to each participant's native country.
3.4 API Integration: Live participant apparel store connected through Printful.
On the Ground
3.5 Local Participant: Kit unboxing after in-person onboarding.
3.6 The relationships are built by hand: Every pin represents a country I traveled to personally to meet and onboard our global testers.
The Resulting Panel
3.7 Alaska
3.8 India
3.9 Mexico
3.10 Dominican Republic
3.11 Indonesia
3.12 South Korea
3.13 Puerto Rico
The Engine: Platform & AI Integration.
To connect local frontends with global test panels, I engineered a unified testing environment driven by Aries, an evolving AI agent. This engine automates research coordination, indexes participant metrics, and maps user data to accelerate product iteration.
4.3 Aries Integration: Client Frontend AI Agent Testing.
Where it stands, and where it's going.
AM Digital Designs is an active, evolving build. It began as proof of one idea—that cultural research drives better products—and it is growing into the infrastructure that lets agencies deliver on it.
- Community Impact: Rebuilt digital frontends for local, multicultural businesses, improving how they present, engage, and convert online.
- Global Research Reach: Recruited and onboarded a cross-cultural participant panel spanning multiple continents through organic campaigns.
- Unified Platform: Engineered the pipeline that connects both sides, synthesized by an evolving AI research agent.
What's next
I am actively expanding AMD Global Insights. The platform, the panel, and the case for cross-cultural empathy continue to grow, and this infrastructure will scale with them.
Research & Engineering Strategy Applied